What is a creative campaign?
Running a creative campaign is all about taking a great promotional idea and using it to drive further engagement with your brand online.
In general, the mechanics of a creative campaign are built around asking new and existing fans to interact through participation.
This could be anything from answering a question in a creative way, posting an interesting video, or uploading a photo, which captures your brand personality. Of course, the idea is that fans will share their entry with their social network, ensuring that the promotion gathers momentum and gives your brand invaluable exposure to the online community.
A creative campaign can also be used to launch a product, brand or new service. It may not necessarily include fan involvement, but will build in a viral aspect that gains momentum and pushes the brand around social networks.
To maximise share-ability, the concept should be original, memorable and interesting – and identify closely with your brand values.