Social Media Monitoring?
For your customers, there’s nothing like knowing that a brand is listening to you and cares about what you have to say.
And with social media monitoring, which is also an important part of community management, you can keep track of how your followers are interacting (by way of comment) with your brand, online.
On an everyday level, this often involves answering questions about your product or service,
replying to positive feedback or dealing constructively with any negative posts.
How can we help?
Your brand is living and breathing online 24/7, so it's crucial you keep a close eye on your customers'
activity – ensuring your brand's personality is always communicated in a positive way.
At Web Profits, we can help you do this by:
Which includes manually checking
the activity on each of your social
media networks every day.
Via real-time reporting software such as Ubervu and Hootsuite.
Interacting daily with
your online community
By replying personally to general feedback and positive comments on your behalf.
If negative feedback is received, we will contact you immediately to discuss the next best steps,
and aim to deal with the situation as a priority.
Why you need to monitor your social media activity
Let's have coffee
Daily monitoring of your social networks is a crucial part of your social media strategy, particularly if any negative comments are ever posted online. In this instance, a fast response is essential, in order to limit the damage that could be caused when something malicious is shared across your network.
It's become even more important in Australia since the ASB (Australian Standards Bureau) ruled that brands are responsible for the information and comments posted by fans on a Facebook page. What this essentially means is that, as a business, you need to ensure that if anything racist or defamatory, including bad language, appears online, it should be deleted immediately.